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Technology Unicorn Commercial Signage: Design “Within Reach”

Written by: Juliana Choy Sommer
Published: October 22, 2022
Category: Featured Clients

Tech Unicorn Signage: Design “Within Reach” for Priority Architectural Graphics

Priority Architectural Graphics recently completed signage projects for three offices at a technology sector leader and photo sharing platform including two in San Francisco and one in Toronto.

The identity and wayfinding signage we produced for this brand name consumer-centric company included enhancing the experience of returning-to-work employees at the company’s offices and helping them to better navigate reconfigured space post COVID-19.

Wayfinding signs are housed within intricate frames designed by the award-winning creative agency, Media Objectives. This talented team was led by Joe Lawton and associate designers Andrew McCormack and Yonglin Chen. Priority Architectural Graphics worked closely with Media Objectives by advising on materiality and installation best practices and closely choreographing the production timeline.  The projects moved forward on a very speedy timeline and the client company was able to welcome their employees to beautiful new offices with refreshed signage and identity.

Joe Lawton notes, “I’ve worked with Priority Graphics on several large, complex, and high-design projects. Each time they amaze me with their attention to detail, ability to workshop challenges that arise, work within budget, and deliver an outcome that’s beautiful and well made.”

The project team hopes to see this beautifully designed project to be submitted for design awards in the forthcoming year.  “We’re so proud and grateful to have worked on this project with such an exceptional design team” notes President Juliana Choy Sommer.



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