About Us

Founded in San Francisco in 1995 by company president, Juliana Choy Sommer, Priority Architectural Graphics was created out of her passion for excellence, a “best in class” solution for general contractors, developers and construction companies seeking quality, reliability, timeliness and ease of working relationships with their signage partners. Today, the company manages signage projects for many high-profile Bay Area commercial real estate developments including those at the Chase Center, San Francisco International Airport, Pier 70, Mission Rock, Treasure Island, the Flower Mart and 5M.

In 2018, Priority Graphics was honored as San Francisco’s nominee for California Small Business Day 2018. In 2020 and 2021, Priority Architectural Graphics was listed by the San Francisco Business Times on its Fast100 List as one of the fastest growing private companies in the Bay Area. In April 2021, the company was awarded “Minority Enterprise Business of the Year” by ASIAN Inc. And in May 2021, the company acquired VKK Signmakers, enabling Priority to expand into new segments in technology and healthcare, enlarging its geographic footprint into Silicon Valley and adding a 10,000 Redwood City production facility to its new 8,000 square foot headquarters in San Francisco.

Hensel Phelps is strongly committed to working with quality local businesses that can bring a depth of professional expertise, sector experience and a collaborative approach in addition to an understanding of the needs and requirements of the local authorities having jurisdiction – all critical components to a project’s success. Priority Architectural Graphics brought all of this to the fabrication and installation of signage for SFO’s Terminal One relaunch. We are grateful for the partnership with Priority Architectural Graphics and appreciate the level of professionalism and quality they brought to the project. It was a win-win for both companies, they successfully grew their portfolio of SFO projects, and we continued our longstanding relationship with a trusted trade partner.

Shannon Gustine

Regional Vice President at Hensel Phelps Construction

Priority Architectural Graphics produced stunning work for the Islais Creek Interpretive project. Many of the fabricated elements pushed the boundaries of traditional signage forms and required specialized methodologies to withstand a rugged environment. They rose to the occasion, seamlessly integrating the designs into an existing infrastructure that presented many unforeseen challenges. The Priority team kept to a rigorous schedule and unyielding budget, delivering a program that pleased every project stakeholder. The resulting installation is crisp, durable, and flawless.

Jeremy Regenbogen

Principal at Macchiotto

I’ve worked with Priority Graphics on several large, complex, and high-design projects. Each time they amaze me with their attention to detail, ability to workshop challenges that arise, work within budget, and deliver an outcome that’s beautiful and well made.

Joe Lawton

Media Objectives

With the completion of numerous projects together with Priority Architectural Graphics over the years, I wanted to take the time to congratulate you and your team for excellent project delivery every time. Whether it was the need for quick pricing on an estimate, solving problems during construction, developing economical solutions to help an owner meet their budget or just simply meeting a construction schedule, Priority Architectural Graphics has always been the go-to company to provide solutions for signage.

TJ Sekel

Estimator and Project Manager - Overaa Construction

I have worked with Juliana Sommer and her team for many years. Priority offers a combination of excellent products and dedicated service. I can trust that the signage they deliver will match the plans and specifications for the project. On top of that, Juliana’s expert attention to the creative elements provides direction that only comes from years of experience.

Laura Duron

GWS Associate - Dolby Laboratories

Priority Architectural Graphics has been a great partner in completing the Southeast Family Health Center. They have been very responsive since day one; and have provided continuous support throughout the project, whether it be a site visit or meetings – both virtual and in-person – Priority made no complaints and happily met our needs. We look forward to our continued relationship with Priority for all our signage needs!

Fairine Lai

Project Engineer at CLW Builders, Inc.