About Us

Founded in San Francisco in 1995 by company president, Juliana Choy Sommer, Priority Architectural Graphics was created out of her passion for excellence, as a “best in class” solution for general contractors, developers and construction companies seeking quality, reliability, timeliness and ease of working relationships with their signage partners. Today, the company manages signage projects for many high-profile Bay Area commercial real estate developments including those at San Francisco International Airport, Pier 70, Mission Rock, Treasure Island, the Flower Mart and 5M.

In 2018, Priority Graphics was honored as San Francisco’s nominee for California Small Business Day 2018. In 2020 and 2021, Priority Architectural Graphics was listed by the San Francisco Business Times on its Fast100 List as one of the fastest growing private companies in the Bay Area. In April 2021, the company was awarded “Minority Enterprise Business of the Year” by ASIAN Inc. And in May 2021, the company acquired VKK Signmakers, enabling Priority to expand into new segments in technology and healthcare, enlarging its geographic footprint into Silicon Valley and adding a 10,000 Redwood City production facility to its new 8,000 square foot location in San Francisco.

I have worked with Juliana Sommer and her team for many years. Priority offers a combination of excellent products and dedicated service. I can trust that the signage they deliver will match the plans and specifications for the project. On top of that, Juliana’s expert attention to the creative elements provides direction that only comes from years of experience.

Laura Duron

GWS Associate - Dolby Laboratories

I have worked with Juliana Sommer and her team for many years. Priority offers a combination of excellent products and dedicated service. I can trust that the signage they deliver will match the plans and specifications for the project. On top of that, Juliana’s expert attention to the creative elements provides direction that only comes from years of experience.

Paolo Friedman

Vice President - Fineline Construction

We used Priority Architectural Graphics to do several aspects of our new office space–the execution of logo signage, office and conference room signage, and a commissioned special graphic/art piece for our reception lobby. In all cases, PAG was responsive and collaborative. They executed beautiful and elegant designs with high-quality material. We could not have been more pleased!

Jeff Malloy

Director of Finance and Administration - The James Irvine Foundation