In 2023, Priority Architectural Graphics was honored to be the signage partner for Pinterest’s new Toronto office, a vibrant and immersive workspace designed by Media Objectives in collaboration with Gensler. Working alongside construction partners Turner Construction and CBRE, Priority helped bring the design team’s bold creative vision to life. From the earliest phases of design-assist through fabrication, our team collaborated closely to translate Pinterest’s brand identity into a physical experience that is intuitive, engaging, and uniquely reflective of the platform’s culture of inspiration.
The result was a signage program that seamlessly integrated into the architecture and interior design—balancing aesthetics and craft. Custom materials, precise detailing, and thoughtful placement created a consistent visual rhythm throughout the space while supporting both navigation and storytelling. The project was recognized with a prestigious SEGD Merit Award in 2023 for Wayfinding and Environmental Graphics. Priority’s expertise in executing high-design signage across global brand environments helped ensure the project’s success and reinforced our role as a trusted collaborator for innovative workplace design.
Photos by Ian Vecchiotti
