When American Express launched its flagship West Coast Centurion Lounge at SFO in 2014, general contractor Webcor Builders selected VKK Signmakers/Priority Architectural Graphics to deliver a premier interior and exterior signage package. Tasked with matching the lounge’s high-end, luxury aesthetic, our team fabricated and installed sophisticated architectural signage that integrated seamlessly into the active airport terminal. The success of this initial installation established a trusted partnership built on precision, quality, and strict compliance with SFO’s rigorous aviation standards.
The strength of that initial execution led Webcor to partner with us once again for the lounge’s massive 2022/2023 expansion. To double the footprint to 16,000 square feet, our team navigated a complex, multi-phase terminal buildout. We successfully fabricated and deployed a comprehensive suite of high-visibility directional wayfinding, custom brand identities, and ADA-compliant life-safety signage engineered to handle high-traffic airport environments.
To bring the lounge’s sophisticated Northern California-inspired design to life, Priority Architectural Graphics worked across a diverse range of premium materials. Our craftsmen expertly integrated multiple substrates—including architectural glass, brushed stainless steel, custom wood finishes, and high-performance vinyl graphics. By executing flawless transitions between these distinct mediums, we delivered an elevated visual experience that perfectly matches the first-class expectations of American Express travelers.
